Forty Years in Hedong

In 1992, 22-year-old Zhou Ye squeezed into Dongfanghong Wholesale Market with a handful of his father's abacus beads, starting from carrying sacks and running information errands. From price dual track to channel being king, from capital transfer to Internet traffic, to data and algorithms under the wave of AI - he has stepped on the trend of every era, growing from a porter in the wholesale market to a business giant with a net worth of tens of billions spanning 40 years. But "Forty Years in Hedong" is never about one person winning. It is written about a game of chess: Zhou Ye is the tide maker who wants to make a comeback, Wang Dashan is the chess piece who accepts his fate and refuses to admit defeat, Lin Shuang is the planner who silently weaves the web, and Gu Chen is the chess player who is always betting on the next train. The fates of the four levels interlocked with each other. Everyone thought they were playing chess, but in the end they discovered that the real chess player was the trend that had not stopped in this country for forty years. Throughout the book, there is a cowhide envelope called "Chaosheng File" - what is inside is not a contract, but a piece of paper filled with business insights; there is also the abacus bead that my father is reluctant to throw away, which is dialed all the way from 1992 to 2026. Food, fertilizers, home appliances, takeaways, live broadcasts, large models... The era has smashed old industries into pieces one by one, and pushed new ones onto the trend one by one. This is a business history written for ordinary people. It doesn't talk about success, it only talks about one thing: in an era when people fall out of favor faster than turning over a book, how to balance accounts, retain people, and live like a weight that won't be swallowed up by waves. ——A long business war·civilian epic