2012: Start with a Shoelace

In 2026, Lin Yue failed to start a business and was heavily in debt. When he opened his eyes again, he returned to 2012. This year, my father was preparing to sell the shoelace factory that had been in business for more than ten years; there was only 4,800 yuan left in the account, and the workers' wages were due to be paid in three days, but the largest customer suddenly returned 80,000 pairs of shoelaces. Everyone said that this kind of small factory with only a few cents of profit had no future. But Lin Yue knows that in the next decade or so, e-commerce, sports consumption, the outdoor industry and the global supply chain will reshape China's manufacturing. More importantly, an "Industry Picture Book" that only he could see appeared in front of him: As long as you complete a real order with your own hands, you can discover product defects, process bottlenecks, and the next verifiable upgrade route. From shoelaces and webbing to climbing ropes; From small OEM factories to sports materials; From a leaky old factory to a global industrial group. After others were reborn, they were busy buying houses and speculating in stocks. Lin Yue chose to sell a humble shoelace to the whole world.