Fresh Against the Wind

Shen Yue, 36 years old, is the vice president of operations of the fresh food e-commerce platform "Xianda Tianxia". In eleven years, I went from a grassroots buyer to a VP. He personally built the entire supply chain system, turning the company from a small company into one of the top three in the industry. Then, he was kicked out. Overnight, Shen Yue lost his job, lost his status in the industry, and even the custody of his daughter was in jeopardy. The ex-wife said: "Without a stable income, how will you raise your children?" Three months. He only had three months to prove himself. Shen Yue did not choose to submit his resume. He rented a shop in the vegetable market with a monthly rent of 3,000 yuan, and only had 80,000 yuan in his pocket, and started selling vegetables. He used the supply chain knowledge accumulated over the past eleven years to label each cabbage, build a community, conduct pre-sales, and conduct traceability—these strange tricks that people in the vegetable market regarded as "full and full" began to produce astonishing results. For seven days, he created a miracle of queuing in a vegetable market. In three months, he went from a single store to a community chain. One year, he built a new fresh produce model of "direct supply from the origin + front warehouse + group leader system". In three years, he stood at the top of the industry, playing against his former mentor across the table. This is not a story about revenge. This is a story about "how to prove yourself in the stupidest way after being rejected by the world." The fresh food industry is in dire straits. From the field to the dining table, every aspect is a battlefield - loss, quality control, logistics, capital, and people's hearts. Shen Yue said: "That's not how the accounts are calculated. What you have to calculate is not just money, but also people's hearts." "Fresh Life Against the Wind" - Do the cleanest thing in the dirtiest industry.