Loss Aesthetics: the Games I Make Become More Popular as They Lose Money

Lin Juan, a senior planner who died suddenly while working in a large factory in his previous life, traveled through time and took over the mess left by his father - Yinghuo Studio, which was on the verge of bankruptcy. Just when he thought he was going to go back to his old business of trading skins and cheating on krypton games, the [Loss Aesthetic System] fell from the sky: The greater the loss in R&D investment, the greater the value of artistic exploration, the higher the rebate rate, up to ten times the cash rebate; once the project makes a profit, not only will there be no reward, but the creative ability will also be weakened. Lin Juan laughed on the spot: Losing money? I'm so familiar with this! He specially recruited "weird" talents that had been eliminated by large companies: original painters who drew Cthulhu fruits and vegetables, programmers who were addicted to useless Easter eggs, and operators who were too socially intimidated to speak. He specially selected the most unpopular, most discouraging, and least commercial themes to spend money on. It was a pure walking simulator, with no battles and no missions. I originally planned to leave the game with a loss of five million, but turned around and became a narrative masterpiece that has become the god of the entire network; Doing a first-person cockroach simulation with extremely realistic crashes. I wanted to persuade all players to quit, but it became a phenomenon-level hit. It is an open world cultivation without combat, with no levels and no main storyline. I originally wanted to retire after losing 500 million yuan, but it was hailed as a domestic 3A milestone. The industry regards him as a genius producer, and players call him the conscience of the industry. Only Lin Juan feels numb in front of the skyrocketing sales every day: "Don't buy it! Please don't buy it! If you keep selling it, I will make a profit!" From relying on the system to make quick money, to leading a group of "losers" who were not recognized by the market, a combination of circumstances led to the wildest path of domestic gaming.