The Soul of Shanxi Merchants: Letter of Loyalty in Front of Xuanjian Tower

During the Qianlong period, Qiaojia Tea House in Qixian County was robbed and on the verge of bankruptcy. Qiao Jingchen, the young owner, was ordered to take half a volume of "Tea Road Journey" and Shanxi merchants' tokens south to open a credit store. He outsmarted the robbers, subdued the famous tea connoisseur Su Bo, and the bodyguard leader Zhao Lei, and recruited the accounting wizard Lin Wanqing to form a core team of "management + transportation + quality control". Faced with the difficulties created by Zhou Hu from the Black Wind Boat Gang and the series of plots by his colleague Wang Huaian, Qiao Jingchen leveraged the Shanshan Guild Hall to launch a land and water transport model, innovate warehousing methods, and even teamed up with small and medium-sized tea merchants to defeat the joint venture conspiracy. He established himself with sincerity, inspected tea in public to dispel rumors, took the lead in building embankments and gathering merchant gangs, and finally rose to the position of tea road leader. After that, Qiao Jingchen signed the "Tea Ceremony Integrity Convention" and opened a school to cultivate business talents to cope with the impact of Tsarist Russia and Western businessmen. In his later years, Chuan Yuxian left an immortal spiritual monument to Shanxi merchants for the Wanli Tea Ceremony with his eight-character motto of "keep integrity, value loyalty, and spread the tea ceremony".