The Splendid Era: the Industrial Counterattack of the Intangible Cultural Heritage Boss

In 1998, before the morning dew dried in a nursing home in Suzhou, Chen Yan, a prodigal businessman who passed away from a heart attack, was reborn on his mother Zhou Xiulian's embroidered body. Listening to the shouts of vendors outside the hospital selling Suzhou embroidery at low prices, and looking at himself throwing needles when he was young, he clutched the gardenia-dyed handkerchief left by his mother and vowed to let the old craft take root in the times. He used forward thinking to open up sales for his mother's embroidery. He met Lin Wanyi, who was frustrated by plant dyeing, and started a business together with the promise that "the conscience of heaven and earth is hidden in color". The three people overcame the problem of dyeing and fading in the woodshed and founded "Jinxiu", but they were severely damaged by counterfeiting and fires. They use "traditional + modern" to break the situation, use equipment to improve efficiency, go to campuses to teach skills, and drive farmers to become rich. From performing on-site at the Canton Fair to astonishing foreign businessmen, to using wooden movable type to build strong barriers against counterfeiting, Chen Yan transformed into a conservative artist, Lin Wanyi became the international chief color officer, and Zhou Xiulian became an intangible cultural heritage instructor. The work combines the refreshing feeling of being reborn with the times and the profound intangible inheritance, weaving the perseverance of ordinary people and the confidence of national culture in every stitch.