Rebuilding 2003

In the age of commerce, whoever holds a brand has the edge in the market. From mobile ringtones to digital music and then the battle over copyright, Yueting was a brand that claimed the moral high ground. While major phone manufacturers were still relying on celebrity endorsements, an outdated marketing tactic, Orange Phones had already taken the lead with brand marketing. From the war among rival powers to the Five Hegemons of the Spring and Autumn period, then the Three Kingdoms, and finally a divided realm, Orange Phones needed only three years. In the 2G era, when technology was much the same across the board, what made the difference? A succession of online marketing campaigns and brand strategies. Yueting also played a vital role in breaking the international technology blockade. Many years later, Xia Yuan still felt fortunate when he looked back on the flash of inspiration that had started it all. This is a serious business novel. Group number: 537044018