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It describes the Wu'an merchant gang represented by Xu Jingxiu, which made silk in the south and medicinal materials in the north. It developed into the largest merchant gang in Henan in the late Qing Dynasty and the early Republic of China, and dominated the Chinese business community for hundreds of years. "Self-Made" mainly describes how Xu Jingxiu had to run away from home with his wife because of a mistake he made when he was young. In order to support his family, he started from scratch, opened up business routes, and gradually developed a small business into a large business name almost all over the country.

It describes the Wu'an merchant gang represented by Xu Jingxiu, which made silk in the south and medicinal materials in the north. It developed into the largest merchant gang in Henan in the late Qing Dynasty and the early Republic of China, and dominated the Chinese business community for hundreds of years. "Great Plans" mainly describes how after Xu Jingxiu took over the family's medicinal materials business, he always adhered to the "integrity" business approach, boldly innovated, recruited young and promising talents with both ability and political integrity, and gradually carried forward the Xu family's ancestral business, which was on the verge of bankruptcy. After being successful in business, Xu Jing never forgot about his country while building wealth. When the country was in danger, he stepped forward to save the country through business and save the people through virtue.