A god took a liking to a human, but had no idea how to win the human's love, so They went down many wrong paths.
At last, after the human had died in front of Them for the 9,999th time, They understood.
Humans are vile and complicated creatures. Simply treating someone well or forcing them to get used to you won't work. You need a strategy.
So They split into two incarnations. One was a gentle, aloof upperclasswoman who would patiently care for him, grant all his wishes, and love him enough to give up her life for him.
The other was a demon from the abyss, who would sadistically bully and coerce him, saying "I love you" while forcing herself on him.
P.S. The protagonist is genderless, but leans a little feminine psychologically. The demon incarnation is male, with tentacles and a dick. He's mainly sadistic, and a man doing this to a pretty male protagonist hits harder.
Theme: The future is yours to fight for. Work hard, strive forward, and you can have everything you want!