I Play a Business Simulation Game in Hell

Colin loved management sims. He swore that even if he died, he'd stay true to the banner of management games!

Then he died.

Reincarnated in Hell, Colin's lifelong passion earned him a "Management Sim System." Wiping away tears over the vegetables he'd spent half a month growing but never got to harvest before he died, Colin raised his hoe and let out a cackle at the red soil of Hell.

Every devil in Hell knew that a vicious new villain had arrived. In this barren, desolate place, he had used some bizarre power to carve out a private domain where no one could use magic!

They said it was a demonic land ten million times more terrifying than Hell itself:

His garden was full of demonic flowers with clawing, grasping petals.

His ranch echoed with the cries of Hell sheep, like babies wailing.

His fishery bubbled with thick, viscous foam, and zombie fish with nothing but skeletons left would leap out from time to time.

A towering, ferocious Hellhound guarded the entrance to his domain.

The Demon King and his guards stood at the entrance, their mouths twitching as they stared at this purgatory, thousands upon millions of times more terrifying than their own palace.

Watching the strange devils who appeared at his gate day after day, Colin patted the little mutt sitting there. He stared in bewilderment at these NPCs who just wandered around without dropping gold... no, without giving quests. Holding up the turnips he'd just harvested, he waved to them.

A thick fog hovered over the head of the vile demon, too dreadful to look at directly. He reached out and patted the head of the fiery three-headed hound, a rare sight in Hell, which now bowed respectfully. Then he turned to face them, their legs frozen in place, and casually waved one of his immortal demonic flowers at them...

Oh no, oh no, oh no!!

*

The merchant who bought loot from Colin after he sold it following a mine-and-monster-hunting run stepped out of the game interface and into Hell. Returning to her true form as a gigantic female spider, she raised a leg toward the dazed Demon King and dropped a huge pile of monster flesh with the air of a swindler.

[My master wants to trade with Hell. I'm sure you'll offer us a satisfactory price~]

Colin was adding buildings to his farm when he eyed the "workers" sent over by the kindly carpenter. They were dressed in all sorts of bizarre outfits: adventurer's gear, soldier's armor, ministers' robes... and one even wore a crown?!

He always kindly gave them a reward after they finished their work. Hmm?! This little purple flower is so cute. I'll give it to them as a thank-you~

[H-He gave me a man-eating flower monster. Is he warning me to do a good job next time?]

When Colin met the Demon King's general, a demon bear NPC, he was wearing a beekeeping suit. He smiled and pointed to the hive behind him.

"They're docile and never hurt demons, but be careful not to get stung if they don't notice you."

The huge bear stared at the demonic wasps, which were as big as he was, and his round ears drooped.

"I-I don't really like honey..."

A werewolf arrived at the farm gate on orders, looking fierce. He stared at the towering Hellhound in the fog by the entrance. His wolf ears slowly drooped, and he hunched his shoulders with a "woof."

"M-My Lord Demon King, nothing suspicious is going on at his estate... I did go inside this time, woof! ...Bah!!"

The Demon King himself came to the farm. Just as he stepped inside, a thick fog rushed out and suddenly enveloped his head. He couldn't resist reaching out.

"Sheep?! An NPC is here to unlock the ranch questline for me!"

The terrified Demon King returned and declared fearlessly to all of Hell:

"He is dangerous! Extremely dangerous!"

"He wants to turn all the demons and monsters of Hell into livestock! He's treating Hell like his ranch!!"

The main story is complete, with extra chapters updating now~

Theme: Love life and live in harmony with nature