Li Xingchen is the secretly wealthy heir to a conglomerate, but his main job is as an online streamer. Wang Chumei is the marketing director of a skincare company.
Wang Chumei's company arranges a livestream, and an employee recommends Li Xingchen, a sweet-natured streamer. Wang Chumei isn't particularly interested in him at first, but the livestream gets a decent response. What's more, her former colleague's current company is also planning to invite the streamer, so Wang Chumei gradually begins to get in touch with Li Xingchen.
As it happens, Li Xingchen discovers that Wang Chumei's company is having problems during the livestream. He had already been looking into the company in secret, intending to acquire it. Later, Wang Chumei faces demotion because of the company's financial troubles.
The company's current boss is a relative of its former president. He took over after the president passed away, but his greed led him to transfer company funds into his personal accounts and buy a large amount of property overseas to speculate in real estate. As a result, the company is constantly spending more than it earns. After looking into the situation, Li Xingchen figures that if the boss wants to switch careers and speculate in property instead of continuing to run a skincare company, he might as well sell it to him. That would also save Wang Chumei from being demoted. But Li Xingchen keeps the whole thing under wraps, continuing to present himself to Wang Chumei as an online streamer.
Theme: He's both a sweet, adorable online streamer and a powerful, domineering conglomerate heir.
