A young man from Northeast China, fresh out of an ordinary college, heads south to find work. There he meets a southern girl, the daughter of an underwear factory owner. Having returned from studying abroad, she looks down on northerners and makes him do manual labor. But he secretly teaches himself fashion design and wins an award at the national fashion design competition. When the girl's factory is sabotaged and faces bankruptcy, he gives her his award-winning designs for free, saving the factory. From rivals, the two become deeply and sincerely in love...