Behind the Entertainment Industry: The PR Men and Women

Wu Weiyan walked in, and Lin Qiu, his secretary and receptionist, told him that the client had arrived ten minutes early and was waiting in Conference Room A1.

This may be a phenomenon unique to the PR industry: clients don't just avoid being late, they often arrive early.

Unlike those who use tardiness to put on airs, people caught up in a PR crisis are more eager to escape the storm of public opinion as soon as possible.

"Bring small bottles of purified water and a small plate of dark chocolate," Wu Weiyan said to Lin Qiu. "I'll change my jacket and go straight in. Tell Yun Xiao to get ready and join me in the meeting."

"Have her change into trousers," Wu Weiyan added over his shoulder as he walked toward his office.

When the client has been cheated on by his wife and her assistant, you absolutely can't serve hot coffee. It would make an excellent prop for venting his anger. Green tea is out, too: the color might remind him of being cuckolded, and the term "green tea bitch" is popular these days.

The client was sensitive and vulnerable at that moment, so he had to be handled carefully. Dark chocolate could help raise his blood sugar and calm his agitation.

Wu Weiyan's efforts to soothe the client's emotions had already begun.