"Before we observe the world, someone has told us what the world is like. For most things, we first imagine them and then experience them. ... After preconceptions are formed, the old image will drown out the new vision and allude to the world that reappears in the memory. Most people's understanding of the world is obtained through the reflection of the prism of their feelings, habits and prejudices. People live in a 'false environment' of their own imagination" - Lippmann's "Public Opinion"
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