Fanqie library
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Every Fanqie book we index, searchable by title, author or tag.
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Who Doesn't Know Ning Gaoning?
He is one of China's most influential business leaders and one of the business leaders who is influencing Chinese management. Strategic leadership and mission journey, managers and leadership, management models and evaluation systems, corporate culture and rebranding, headquarters issues and process construction... This book provides readers with a comprehensive and in-depth interpretation of how Ning Gaoning managed the transformation and re-engineering of two "dinosaur-level" companies, China
—Reads8.5Score—Shelves
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In the Name of Sport: Sports Marketing in the Post-Olympic Era
The 2008 Beijing Olympics has ended, and the marketing effects of the companies that vigorously participated in Olympic marketing have become clear. This book also conducts a comparative analysis of the performance of various companies during the Olympics. Many companies have entered the post-Olympic marketing era, and many companies have even ceased operations at all. However, sports marketing is actually a long-term process. In addition to top global events such as the Olympic Games, various s
—Reads8.1Score—Shelves