The 2008 Beijing Olympics has ended, and the marketing effects of the companies that vigorously participated in Olympic marketing have become clear. This book also conducts a comparative analysis of the performance of various companies during the Olympics. Many companies have entered the post-Olympic marketing era, and many companies have even ceased operations at all. However, sports marketing is actually a long-term process. In addition to top global events such as the Olympic Games, various sports competitions emerge in endlessly. How can companies determine a suitable marketing strategy based on their own strengths and needs? How to maximize limited marketing resources? How to avoid the smoke-filled marketing battlefield and find another way? ... All questions will be answered in this book! This book is the combing and integration of the author's many years of experience in sports marketing. As a very important part of corporate marketing activities, sports marketing has certain rules. The author summarized the sports marketing of well-known Chinese and foreign companies such as Coca-Cola, GE, Lenovo, Yili, Tsingtao Beer, etc. In the name of the Olympic Games and summarized fifteen commonly followed business rules. This is an important reference for many domestic companies in the current marketing of more and more sports events.
Reader comments
The sports marketing strategies mentioned in this book are very practical! Just like my friend who owns a restaurant, he always plays sports games in the store, attracting many customers. The book also talks about the need to interact with consumers, which I particularly feel about. My uncle's company often organizes activities to interact with customers, and everyone likes it. Moreover, the language of this book is also very easy to understand. The author explains his experience very clearly. I think it is very helpful to people doing business.
The sports marketing strategies mentioned in this book are very practical! Just like my friend who owns a restaurant, he always plays sports games in the store, attracting many customers. The book also talks about the need to interact with consumers, which I particularly feel about. My uncle's company often organizes activities to interact with customers, and everyone likes it. Moreover, the language of this book is also very easy to understand. The author explains his experience very clearly. I think it is very helpful to people doing business.