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Author: Usgreg Hoffman; Translated by Wang Cenhui

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Inspiration Usgreg Hoffman; Translated by Wang Cenhuicompleted Nike's former CMO chief marketing officer Hoffman's creative class: From intern to chief marketing officer, telling Nike's famous marketing campaign. Whether you're a big business or a small business owner, the branding lessons offered by Gregg Hoffman's "Inspiration" are invaluable. This book is like a blueprint that shows you how Nike creates a close emotional bond with consumers. This knowledge is essential. --Daymond John, New York Times best-selling author and guest host of "Shark Tank" Thi —Reads8.1Score—Shelves