Inspiration

Nike's former CMO chief marketing officer Hoffman's creative class: From intern to chief marketing officer, telling Nike's famous marketing campaign. Whether you're a big business or a small business owner, the branding lessons offered by Gregg Hoffman's "Inspiration" are invaluable. This book is like a blueprint that shows you how Nike creates a close emotional bond with consumers. This knowledge is essential. --Daymond John, New York Times best-selling author and guest host of "Shark Tank" This book is written by Hoffman, the former CMO of Nike, who shares the creative experience he has learned from working at Nike for nearly 30 years. ——How does Nike create phenomenal products? How to touch people's hearts and establish a strong emotional connection with customers? Through Hoffman's autobiography, get a glimpse of the marketing methods of the man behind the scenes! This book is a paean to creativity and a call for brand builders to rediscover the human element and build bonds with consumers. During his 27-year career at Nike, Hoffman worked his way from intern to chief marketing officer, leading the team to shape and demonstrate Nike's brand tone and identity by relying on storytelling and consumer experience. Every story is different, but the result is always the same: products create powerful emotional bonds with people. "Inspiration" shares Hoffman's ideas and principles through the fascinating story of Nike's famous marketing campaign, showing how to create a brand that deeply resonates with consumers by unleashing creativity within an organization and expanding it around the world.