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Author: Lin Guizhi

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Like in Seconds: the Copywriting Queen's 20 Years of Creative Skills and Thinking Lin Guizhi134k Wordscompleted The creative skills and mindset behind popular copywriting. Good copywriting should directly touch people's hearts and make people like it instantly. Lin Guizhi, the former chief copywriter of Ogilvy & Mather and known as the "Queen of Copywriting", gives her full teaching. She condenses the creative skills and thinking behind many popular copywriting, explains in detail her deep understanding and insight into copywriting and the times, and supplements it with a large number of copywriting crea 77Reads5.8Score—Shelves