The creative skills and mindset behind popular copywriting.
Good copywriting should directly touch people's hearts and make people like it instantly.
Lin Guizhi, the former chief copywriter of Ogilvy & Mather and known as the "Queen of Copywriting", gives her full teaching. She condenses the creative skills and thinking behind many popular copywriting, explains in detail her deep understanding and insight into copywriting and the times, and supplements it with a large number of copywriting creation examples to teach you step by step how to write good copywriting that will get likes instantly.
Whether you are writing social media copywriting, video copywriting, poster copywriting, e-commerce copywriting, brand copywriting, or other types of copywriting, you can use this book as a reference book that you can read and study at any time.
You can either learn the content of this book and sell it now, or you can spend time studying it in depth to improve your copywriting skills.
Reader comments
A tool for writing copywriting. It condenses the creative skills and thinking behind many popular copywriting, explains in detail the deep understanding and insight into copywriting and the times, and supplements it with a large number of copywriting creation examples to teach you step by step how to write good copywriting that will get likes instantly. Whether you are writing social media copywriting, video copywriting, poster copywriting, e-commerce copywriting, brand copywriting, or other types of copywriting, you can use this book as a reference book that you can read and study at any time.
In the article "Like in seconds", there are a large number of shortcuts for creative thinking, which can be learned and sold immediately, and are very practical. The article is equipped with a large number of excellent copywriting cases, and I felt deeply after reading it. Every piece of copywriting brought me infinite inspiration, and I can even "use it" directly. Of course, if you can, you still have to learn to innovate again. After all, cases are limited, and what you can learn from their inspiration is unlimited. After all, only those who know how to think can write good copy. Although "using it" directly can solve temporary difficulties, it is not a long-term solution. I hope every new media person can find their own direction in this book.
In a society where information flows everywhere, how to write a good copy to attract others' attention has become the most concerned issue for writers or business operators. This book teaches us that before we start writing copy, we must clarify who the target audience of the product or service is, what their needs and pain points are, so as to better meet their needs. Choose a topic that is relevant to your target audience and keep it consistent throughout the copy. Develop a detailed copy strategy that includes headlines, key messages, etc. To ensure the copy conveys your message effectively. Use concise language and be as clear and concise as possible. Finally, test the copy and adjust and improve it based on feedback and data.
In this era of developed Internet, online shopping and takeout have become the mainstream shopping lifestyle for a large number of people. So how can customers accurately find themselves among thousands of merchants? An excellent piece of copywriting has become an essential element. Short videos need copywriting, good products need copywriting, and even a merchant's promotional poster needs eye-catching copywriting. Copywriting has become indispensable in the work of today's society, and a good copywriting that directly catches people's attention and retains viewers requires too many elements. This book explains these knowledge points and innovative thinking in detail to us. It is a very good book.
Whether you don't know what to write and then how to write it, or you feel like you can't write well, or don't know how to write well, these problems can be solved. As long as you find the right method, you can definitely write and be a good copywriter. For those who just want to learn how to write copy, this book will exceed your expectations; if you are not satisfied with learning how to write, but have higher requirements for yourself, then this book can be said to be the most suitable for you.
With the development of the Internet, online marketing is becoming more and more important. A hit copywriting can not only capture a huge amount of traffic in a short period of time, but can also be converted into huge profits. Nowadays, more and more parties need professional copywriters. This book combines the author's many years of practical experience as a creative director and chief copywriter in top international advertising companies to provide various ideas and techniques for writing good copywriting, helping us master the basic elements of copywriting and create popular copywriting.
Moreover, the cases in the book are also very rich, and they can all be used directly. I think this book is not only suitable for copywriters, but also for people who want to improve their copywriting skills. My girlfriend is a copywriter, and I'm going to buy a copy for her. It will definitely help her!
Very practical and helpful
Inspiring, concise and practical!
Like a master guiding me to think, heuristic teaching
Standard tutor guidance, turning a novice into an expert. Practice it slowly, and over time you will become a different person from yesterday.
It is a very practical, easy-to-understand, and highly maneuverable book. It is very suitable for friends who want to learn to write copywriting and want to do self-media.
A tool for writing copywriting. It condenses the creative skills and thinking behind many popular copywriting, explains in detail the deep understanding and insight into copywriting and the times, and supplements it with a large number of copywriting creation examples to teach you step by step how to write good copywriting that will get likes instantly. Whether you are writing social media copywriting, video copywriting, poster copywriting, e-commerce copywriting, brand copywriting, or other types of copywriting, you can use this book as a reference book that you can read and study at any time.
In the article "Like in seconds", there are a large number of shortcuts for creative thinking, which can be learned and sold immediately, and are very practical. The article is equipped with a large number of excellent copywriting cases, and I felt deeply after reading it. Every piece of copywriting brought me infinite inspiration, and I can even "use it" directly. Of course, if you can, you still have to learn to innovate again. After all, cases are limited, and what you can learn from their inspiration is unlimited. After all, only those who know how to think can write good copy. Although "using it" directly can solve temporary difficulties, it is not a long-term solution. I hope every new media person can find their own direction in this book.
In a society where information flows everywhere, how to write a good copy to attract others' attention has become the most concerned issue for writers or business operators. This book teaches us that before we start writing copy, we must clarify who the target audience of the product or service is, what their needs and pain points are, so as to better meet their needs. Choose a topic that is relevant to your target audience and keep it consistent throughout the copy. Develop a detailed copy strategy that includes headlines, key messages, etc. To ensure the copy conveys your message effectively. Use concise language and be as clear and concise as possible. Finally, test the copy and adjust and improve it based on feedback and data.
In this era of developed Internet, online shopping and takeout have become the mainstream shopping lifestyle for a large number of people. So how can customers accurately find themselves among thousands of merchants? An excellent piece of copywriting has become an essential element. Short videos need copywriting, good products need copywriting, and even a merchant's promotional poster needs eye-catching copywriting. Copywriting has become indispensable in the work of today's society, and a good copywriting that directly catches people's attention and retains viewers requires too many elements. This book explains these knowledge points and innovative thinking in detail to us. It is a very good book.
Whether you don't know what to write and then how to write it, or you feel like you can't write well, or don't know how to write well, these problems can be solved. As long as you find the right method, you can definitely write and be a good copywriter. For those who just want to learn how to write copy, this book will exceed your expectations; if you are not satisfied with learning how to write, but have higher requirements for yourself, then this book can be said to be the most suitable for you.
With the development of the Internet, online marketing is becoming more and more important. A hit copywriting can not only capture a huge amount of traffic in a short period of time, but can also be converted into huge profits. Nowadays, more and more parties need professional copywriters. This book combines the author's many years of practical experience as a creative director and chief copywriter in top international advertising companies to provide various ideas and techniques for writing good copywriting, helping us master the basic elements of copywriting and create popular copywriting.
Moreover, the cases in the book are also very rich, and they can all be used directly. I think this book is not only suitable for copywriters, but also for people who want to improve their copywriting skills. My girlfriend is a copywriter, and I'm going to buy a copy for her. It will definitely help her!
Very practical and helpful
Inspiring, concise and practical!
Like a master guiding me to think, heuristic teaching
Standard tutor guidance, turning a novice into an expert. Practice it slowly, and over time you will become a different person from yesterday.
It is a very practical, easy-to-understand, and highly maneuverable book. It is very suitable for friends who want to learn to write copywriting and want to do self-media.