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Author: Kupis Business School

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MBA Easy Reading: Marketing Kupis Business School61k Wordscompleted "MBA Easy Reading·Marketing" is one of the six core courses of MBA. It is compiled based on the author's lecture notes. This book is compiled based on the MBA subject content and is not completely consistent with the actual classroom content. Make readers feel like they are in the classroom. This book comprehensively interprets marketing according to the development sequence of "Marketing 1.0 To Marketing 2. To Marketing 3.0" Combined with actual cases, allowing readers to conduct comprehensive 95Reads9.3Score—Shelves