Every Fanqie book we index, searchable by title, author or tag.
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Key Account Marketing
Chen Mingyu, Cao Dazui, Fu Yiyicompleted
Introduction to "Key Account Marketing": This book uses positioning (locking in key customers), customer acquisition (developing key customers), invitations (increasing the success rate of meetings), icebreaking (gaining customer trust), pain points (mining customer needs), selling points (shaping product value), and price The elaboration of these ten aspects (quotation, pricing and price concession strategies), negotiation (eliminating customer resistance), closing (key account closing strategy
—Reads8.5Score—Shelves