Introduction to "Key Account Marketing": This book uses positioning (locking in key customers), customer acquisition (developing key customers), invitations (increasing the success rate of meetings), icebreaking (gaining customer trust), pain points (mining customer needs), selling points (shaping product value), and price The elaboration of these ten aspects (quotation, pricing and price concession strategies), negotiation (eliminating customer resistance), closing (key account closing strategy) and maintenance (value-added services leading to referrals) creates a set of systematic key account marketing strategies from customer positioning to closing.
Reader comments
The writing style of this book is simple and easy to understand, with smooth writing and clear ideas. Through systematic explanation, the author explains the key account marketing strategy very thoroughly, and the content is practical and easy to operate. For those who are starting a business, this is a helpful book and worth reading.
The writing style of this book is simple and easy to understand, with smooth writing and clear ideas. Through systematic explanation, the author explains the key account marketing strategy very thoroughly, and the content is practical and easy to operate. For those who are starting a business, this is a helpful book and worth reading.