DaoSearch

Fanqie library

Browse

Titles: 1

Every Fanqie book we index, searchable by title, author or tag.

Filters

Author: (US) Written by Jim Cummings; Translated by Liu Haijing

Author

Audience

Genre

Subgenre

Status

Min words

Max words

Tags

Include

Exclude

Reset

Lizard Brain Law (US) Written by Jim Cummings; Translated by Liu Haijingcompleted This book deeply explores the inner mechanism of human decision-making process, revealing the concept of "lizard brain" proposed by behavioral economists Thaler and Sunstein, that is, human beings are not much different from lower vertebrate lizards when making decisions. By analyzing the influence of the automatic thinking system, the book proposes a new persuasion strategy that emphasizes focusing on behavior rather than attitude, and how to influence human behavior by understanding the langua —Reads9.2Score—Shelves