Lizard Brain Law

Simply put, the lizard brain is the human instinctive brain. It originated from the age of reptiles and controls people to immediately react instinctively without in-depth thinking. After understanding this knowledge and applying it, it will greatly reduce the difficulty of communication, negotiation, and persuasion. As the author said: "If you want to persuade a person, avoid talking to his cerebral cortex, but talk to his lizard brain. After that, the author provides an in-depth explanation of how to talk to the lizard brain, including a variety of methods and techniques, giving a clear knowledge guide to people who need to improve their communication and persuasion abilities.

You are not as calm, rational and smart as you think. The deep mystery of human decision-making - the lizard brain, the primitive part hidden deep in our hearts, often dominates our behaviors and decisions. Our thinking is often influenced by the lizard brain. For example, in marketing, impressing consumers' lizard brain can make products sell well; in interpersonal communication, touching each other's lizard brain can build deeper relationships. Understanding this is crucial to understanding your own behavior and the behavior of others. For ourselves, we must learn to get along with our lizard brain, overcome bad habits, and make more beneficial choices; For others, changing their minds cannot rely solely on rational persuasion, but must use emotional resonance and simple and direct information. [Three core questions] 1. How does the lizard brain law affect people's consumption decisions? : Driven by subconscious emotions and habits rather than rational analysis. (Similar to the fast system of thinking fast and slow, for example, when you see a new mobile phone in the mall, you are attracted by its beautiful appearance, and you have the urge to buy it before you understand the performance) 2. How to avoid being misled by the lizard brain rules at work? : Develop the ability to think rationally and analyze, and set clear goals and principles. (When faced with a job opportunity that seems attractive but may not necessarily lead to long-term development, be able to analyze it calmly and not be confused by the immediate benefits) 3. How to use the lizard brain rules to establish good interpersonal relationships? : Use methods such as emotional resonance and habit-forming interaction. (Frequently take the initiative to contact friends, care about their lives, and make this concern a habit, thereby deepening each other's feelings) Content Sharing 1. "We know that we tend to give more money, time, and energy to the people we love than they deserve. But this willing over-giving is actually the work of our inner lizard." 2. "Decisions made by rational thinking are often to find reasons for behaviors driven by perceptual thinking." 3. "When we try to persuade others, we tend to overestimate their need for information and ignore their inner feelings and automatic thinking patterns." 4. "Our inner lizard feels familiar with the familiar and prefers those things that make it feel comfortable and safe." 5. "Don't ask people what they want, but explore their behavior, because behavior is the true expression."

Readers who don't understand may not understand the lizard brain law. This is a discovery in brain science, that is, the lizard theory. Specific contents include: understanding the inner lizard, targeting behavior rather than attitude, focusing on feelings, using a sense of expectation to enhance actual experience, making persuasion more artistic, personalizing persuasion, etc. Feeling comes first. This is actually the same worldview as many people. The talent of sensitive people is to naturally pay attention to the emotions of others and decide their own behavior based on their feelings. Very nice.

Brain science is a very mysterious science that studies the human brain and its functions. It explores the structure, organization and function of the human brain and attempts to understand how psychological processes such as thinking, perception, memory, learning, emotion and consciousness are related to the activity of the nervous system. The author tells us that we can learn the language of lizards and observe their special courtship behaviors. Male animals that are surrounded by several females each time have a better chance of success. This logic also helps us to use and implement it into our working rules.

A very good book on subconscious psychology, but after reading this book, I prefer to call it an introduction to automatic thinking. It gave me a new understanding of the factors that influence my own and even human beings' choices.

The content inside is very interesting, and the author's methods of sharing are also very practical. I particularly enjoyed the analysis of the characters' personalities and experiences in the book, which gave me a deeper understanding of human behavior. However, I kind of hate that character who is always so self-righteous, his views are so narrow. Overall, this is a great book worth reading!

A very good book. Perfect your own lizard brain and use the lizard brain of others. Make a plan to develop more and more good habits. Change behaviors to change attitudes.

It systematically summarizes many well-known theories and provides detailed examples (although they are all foreign examples). It is highly recommended!

Very good book

Very useful and beautiful

I think the way of thinking is very instructive.