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Author: (US) Richard Lowell/

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Coca-Cola Irregular Marketing (US) Richard Lowell/completed It is designated as a required course for MBA by 36 famous business schools in the world. "Business Week", "Forbes", and "Harvard Business Review" gold list bestsellers. Why can a carbonated soda be sold all over the world? Why is a small bottle of brown sweet water the most valuable in the world? Why is Coca-Cola so successful? Answer: irregular marketing. If a company does not pay attention to market share, it means that there will be no bread tomorrow, and of course it will be hungry. ——Senio —Reads8.5Score—Shelves