It is designated as a required course for MBA by 36 famous business schools in the world. "Business Week", "Forbes", and "Harvard Business Review" gold list bestsellers. Why can a carbonated soda be sold all over the world? Why is a small bottle of brown sweet water the most valuable in the world? Why is Coca-Cola so successful? Answer: irregular marketing. If a company does not pay attention to market share, it means that there will be no bread tomorrow, and of course it will be hungry. ——Senior Marketing Expert/Philip Kotler The essence of a brand is a strong appeal of end consumers. Only in this way can it become a world-wide brand. ——Founder of Sony Corporation/Akio Morita As long as there is a market, there will be competition. Competition will kill some companies while leaving others better off. ——Robert Woodruff, former CEO of Coca-Cola Company The competition in our world ultimately boils down to the competition of goods, and the competition of goods ultimately boils down to the competition of marketing. ——Former President of General Motors/Jack Welch
