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Author: (U. S.) Al Ries; Jack Trout

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Positioning - the Concept That Has Had the Greatest Impact on American Marketing in History (U. S.) Al Ries; Jack Troutcompleted No. 1 Among the 100 best business classics in American history. It is a strange business book that American CEOs are most afraid of being read by competitors. It has the greatest concept of American marketing in history. This book is Trout's famous work. It provides an in-depth explanation of positioning theory and operation methods, and is equipped with rich practical case analysis to guide entrepreneurs to successfully position their companies and achieve business success. —Reads9.4Score—Shelves