No. 1 Among the 100 best business classics in American history. It is a strange business book that American CEOs are most afraid of being read by competitors. It has the greatest concept of American marketing in history. This book is Trout's famous work. It provides an in-depth explanation of positioning theory and operation methods, and is equipped with rich practical case analysis to guide entrepreneurs to successfully position their companies and achieve business success.
Reader comments
Although this book has history, it is well worth reading, especially when studying brand advertising.
The cases in the book are also very rich, and the importance of strategy is better explained through the analysis of actual cases. Moreover, it is illuminating in its emphasis on the critical role of the mind in market competition. However, actual implementation may require some disruptive changes in thinking. All in all, it's well worth reading!
The book is a good book, but this is an incomplete book, with 80% of the content omitted. Although I didn't see the whole picture, it was enough to witness the charm of this book.
The whole book starts with the mental model to talk about positioning.
What is the positioning? What is my positioning for this book?
Advertising, marketing, strategy, sales,
What is the purpose of positioning?
Find the right position, increase publicity, make the product ahead of other competitors, and let the product become the subconscious mind of customers
There are many types of positioning, and companies generally position mainly for marketing and sales.
For entrepreneurs
We should understand and position our own strengths and available resources
For market company positioning, customer positioning, service positioning, and enterprise positioning
The core idea of positioning is to find the advantageous position, long-term interests, and customers' mental cognition.
Differentiation is the basis for core competitive positioning
The less people learn, the better! Everyone who understands understands!
Very inspired and benefited a lot.
I have benefited a lot from the importance and methods of positioning.
Is it the full version? I feel like I read a little too fast
Great, it helps you open up your mind
A very practical book in the field of marketing!
The essence is the concentrated one
Very good, rich in content
Why is the rating so low?
Worth reading again
In the final analysis, brand positioning needs to be combined with its own business and give priority to occupying users' minds.
Positioning is a great knowledge! Make good use of positioning and money will come rolling in!
If you don't understand positioning, you will be at a loss!
Although this book has history, it is well worth reading, especially when studying brand advertising.
The cases in the book are also very rich, and the importance of strategy is better explained through the analysis of actual cases. Moreover, it is illuminating in its emphasis on the critical role of the mind in market competition. However, actual implementation may require some disruptive changes in thinking. All in all, it's well worth reading!
The book is a good book, but this is an incomplete book, with 80% of the content omitted. Although I didn't see the whole picture, it was enough to witness the charm of this book.
The whole book starts with the mental model to talk about positioning. What is the positioning? What is my positioning for this book? Advertising, marketing, strategy, sales, What is the purpose of positioning? Find the right position, increase publicity, make the product ahead of other competitors, and let the product become the subconscious mind of customers There are many types of positioning, and companies generally position mainly for marketing and sales. For entrepreneurs We should understand and position our own strengths and available resources For market company positioning, customer positioning, service positioning, and enterprise positioning The core idea of positioning is to find the advantageous position, long-term interests, and customers' mental cognition. Differentiation is the basis for core competitive positioning
The less people learn, the better! Everyone who understands understands!
Very inspired and benefited a lot.
I have benefited a lot from the importance and methods of positioning.
Is it the full version? I feel like I read a little too fast
Great, it helps you open up your mind
A very practical book in the field of marketing!
The essence is the concentrated one
Very good, rich in content
Why is the rating so low?
Worth reading again
In the final analysis, brand positioning needs to be combined with its own business and give priority to occupying users' minds.
Positioning is a great knowledge! Make good use of positioning and money will come rolling in! If you don't understand positioning, you will be at a loss!