After a company team-building event, 25-year-old Xu Hao dies suddenly from a hangover. When he wakes up, his soul has transmigrated to a parallel world in 2018, where he's become a down-and-out, 36-year-old single dad weighing 240 pounds.
His mortgage is five months overdue, he's carrying hundreds of thousands in online loans, and his wife is demanding a divorce and threatening to leave their daughter with her son-preferring family. He has less than a month before the custody hearing, too.
Looking at the soft little girl in his arms, Xu Hao wipes his face and sets his sights on Douyin, the platform that's poised to take off.
Starting with a bowl of tomato-and-beef-brisket rice cooked with baby food in mind, he films videos, goes viral, and lands brand deals, raising his daughter with one hand and making money with the other.
From a tiny baby-food account to the internet's number-one parenting IP, from a single dad to a Douyin top-tier star, and then to the founder of a trillion-level MCN business empire.
Everyone wants to know: How did a down-and-out, overweight 36-year-old suddenly figure it all out?