On September 26, 2008, Lehman Brothers had collapsed a week earlier. In the minutes of a meeting at the Urban Construction Investment Department, Chen Yanqiu wrote down a prediction no one believed. The whole company laughed at him for twenty-six days. Twenty-six days later, the central bank issued a statement that matched his words exactly.
No one knew he had been reborn. In his previous life, he had worked his way up to investment director, only to be laid off in 2026. He carried his own cardboard box out.
In this life, he was still a junior officer. Feasibility studies, Party committee meetings, board meetings: he had no problem working his way through the state-owned enterprise's layers of approval. In his previous life, he had seen what happened to people who chased quick money: they mortgaged their land, left buildings half-finished, and spent the year-end surrounded by creditors in the hallways.
He would take it slow. There was money to be made slowly, too.
This book won't teach you how to trade stocks. It's about how to acquire land, obtain permits, raise money, and balance the books. From 2008 to 2018, it follows the golden decade of real estate: how people lived and how the numbers added up.
I am Big Benniu, and I have been dealing with the real estate cycle for more than ten years. From 4 trillion yuan to rising prices and destocking, all the documents and data have been turned over. The names of people and companies in the book are all made up, but the origins of everything are written according to the real rules of the year: the rule of 20% reduction in auctions, the algorithm of three-cent monthly interest in pawn shops, and the process of file adjustment by the Land and Resources Bureau, all have examples for reference. If any colleagues feel that the details are not correct, please come to the comment area to slap them in the face. I wrote this book because of an obsession: ordinary people can return to 2008 with hindsight and wonder whether they can win. If you see this, tell me in the comment section: Real estate, within the system, or just for the story? I want to see who this book has been recommended to.
I can't stop watching it. It's so exciting 😄
Each generation has its own real estate[Thoughts]