In this era of business heroes emerging in large numbers, each pioneer defines the territory with his own rules. Some people believe in the "wolf culture" and lead the iron army to conquer all directions; some hold high the banner of "brothers" and gather in the mountains and forests; some use cold algorithms as compasses to measure the invisible empire. From Jobs' minimalist iron fist, to Musk's shock therapy, to Xu Jiayin's high-leverage rush. These seemingly different "routines" ultimately point to the same goal: to expand territory and build a business empire. Together, they compose a contemporary business epic about creation, subversion, and ups and downs.