This Chaebol Isn't So Cold

A young man who knows Asian entertainment history and the art of investing inside out has his soul transported into the body of a Korean youth with the same name, who fell into a coma after an “accident” in 2002. He's the neglected third son of the mid-sized chaebol Hanseong Group, his mother died young, and his position is precarious. He fights to survive the ruthless chaebol power struggle and rise to the top. Using that position as leverage, he helps stars such as Lim Yoona, Victoria Song, Kim Eun-sook, and Bae Suzy become top-tier stars, personally shaping a healthier, more creative, and more powerful era of Korean Wave, while quietly changing some of its rules.