I Transmigrated to Ancient Times to Run a Ride-Hailing Service: Transporting Goods in Chang'an

Programmer Zhang Yu unexpectedly transmigrates to the fictional Liang dynasty and becomes a down-and-out man living on the outskirts of the capital.

Faced with poverty, he sees the chaos of the capital’s traffic and how difficult it is to get around. Inspiration strikes: “Isn’t this just the ancient equivalent of a transportation headache?”

Drawing on modern business sense, he spends his meager savings on a secondhand donkey cart, puts up a sign reading “Kuaida Transport,” and launches the first reservation-based transportation service in Liang.

Starting with a single donkey cart, he builds a carriage fleet, creates a membership program, designs wooden dispatch tokens (the ancient equivalent of an app), and solves the problem of payment. He also navigates dealings with the powerful, fights off pressure from traditional carriage companies, and unexpectedly gets caught up in court politics.

Zhang Yu changes the way people travel in ancient times and quietly sparks a small commercial revolution. In the end, he becomes a transportation tycoon rich enough to rival a nation and even reshapes the business landscape of his entire era.