“Warning: If your China market strategy is based on any of the following, stop immediately:
1. ‘Just localize what worked globally.’
2. ‘Find a distributor and you're all set.’
3. ‘Good-looking data means you're making money.’
The Chinese market follows a different set of physical laws. Here, common sense fails and experience lets you down.
We answer just one core question: How can you make money here safely and effectively?
You'll get: √ A policy guide: How do you make sense of five-year plans and catch the tailwind of policy? √ A decoder for human behavior: How do “relationships,” “face,” and “keeping up with the Joneses” translate directly into average order value? √ A guide to the digital ecosystem: In the empires of WeChat and Douyin, how can your brand become a local powerhouse? √ A consumer-insight lens: Unlock the wealth secrets of Gen Z, middle-class moms, and lower-tier markets.
This is a hands-on money-making playbook for doers, with no empty theory, just a battle plan you can put to use right away.”
