Hotel Intrigue: Beyond Principle

Heli Group is one of China's hotel industry giants, with business spanning hotel investment, management, and franchising. Its core value is “United in purpose, committed to lasting quality.” Yet beneath its impressive performance and rapid expansion, factional infighting, the diversion of benefits, and the erosion of its values are festering. The Southwest Region has seen the group's fastest growth in recent years, but this has also made it the “eye of the storm,” where power and interests are most intricately entangled. It is both a stronghold of high performance and a breeding ground for risk.