A Practical Guide to Modern Global Investment Promotion

A Practical Guide to Global Investment Promotion: Book Description

Written by Chen Xiaoling under the pen name Jing Yao

This is a comprehensive practical handbook covering the entire global investment promotion process. Focusing on new challenges in investment promotion amid the interplay between the digital economy and the struggle against deglobalization, it develops a body of knowledge that combines an international outlook with practical value, following the central framework of "theoretical foundations, environmental assessment, practical operations, and sustainable development."

Grounded in the logic of global resource allocation, the book offers an in-depth analysis of core theoretical frameworks, including international direct investment theory and the division of labor across industrial chains. It systematically surveys the industrial policies of major economies in North America, Europe, and Asia-Pacific, as well as investment opportunities arising from free trade agreements such as RCEP and CPTPP. It explains practical methods such as mapping industrial chains, screening target companies, and conducting cross-cultural negotiations. Drawing on case studies in key industries such as the digital economy and green, low-carbon development, as well as innovative models such as Kunshan's network-based investment promotion, it provides end-to-end solutions from initial planning and mid-stage negotiations to post-investment services.

Combining theoretical depth with practical insight, this book offers strategic planning and standardized procedures for government investment promotion departments and industrial park operators, while also providing tools to support corporate investment expansion and the professional development of investment promotion personnel. It is an authoritative reference for conducting precise and effective investment promotion in a globalized world.