The Trillionaire Who Started at a Barbecue Stall
Starting with a metal grill at a night market in an urban village, he launches his business with a handful of cumin and skewers of barbecue, building his dream amid smoke and flames. He prepares ingredients at three in the morning and does the books after closing late at night. With his secret sauce recipe and his commitment to never keeping ingredients overnight, his tiny stall grows from a place with two-hour queues into a chain of restaurants. From a local favorite, he expands into supply chains and builds a central kitchen.
Starting with barbecue, he branches into prepared meals, cold-chain logistics, and digital food services, even investing in agricultural bases, turning the everyday warmth of street food into a trillion-yuan industry. From a street vendor operating in a no-parking zone to the head of an industry giant, he proves over twenty years that even the most ordinary business can hold limitless potential to change a person’s fate. In the end, he tops the wealth rankings and becomes widely recognized as “China’s Barbecue King.”
