In the near future, Vista Corp controls the global flow of information. The company develops the revolutionary neural implant known as the Vista Window, which connects directly to users’ optic nerves. It offers unparalleled convenience: real-time translation, information overlays, virtual socializing, immersive entertainment, and more. But the price is that users must accept personalized ads that cannot be skipped or blocked. These ads are projected directly over real objects in their field of vision. Society seems prosperous and efficient, but individuals’ attention and freedom of choice have been completely commodified.