During the Republican era, the Ling family is the wealthiest in Jiangcheng. But when the family estate is divided, they bully Ling Chu Wu because she is a girl, and because her mother is merely the daughter of the Ling family's tailor. Ling Chu Wu receives only a paper effigy shop in a residential neighborhood. Kindhearted, she doesn't begrudge a woman who comes to buy paper offerings to burn for her ancestors, and generously gives her some of the effigies she has made herself. Little does she know that this good deed will bind both her and her shop to the underworld. From then on, her fortunes take off, bringing her love and wealth.
