In his previous life, Su Yuan was a gambling addict despised by everyone. He drank, abused his family, and squandered everything, watching helplessly as his wife, Li Qiuhe, took their daughter and jumped into a well to end their lives. He spent his later years alone and consumed by regret, then finally jumped off a cliff to kill himself. But at the moment he fell, he jolted awake. He had been reborn at the very moment his wife was about to jump into the well!
In this life, he clenches his trembling hands and kneels beside the well to stop his wife and daughter. “This time, I’ll protect you both.”
On the country roads of the 1980s, he smashes his liquor bottles and kicks his gambling habit, using his memories of the future to spot an opportunity in the plastic boom. Starting with a street stall selling sandals, he builds a sales team of women and uses a loudspeaker to spread the slogan “direct sales from the county seat.” He wins over villagers with a hard-hitting demonstration, smashing walnuts with plastic basins, and within months, the name Su’s Department Store is known across the surrounding countryside.
But the marketplace is a battlefield. Traditional bamboo weavers see him as a thorn in their side, while Scarface, a local thug, repeatedly gives him trouble under the pretext of collecting “protection fees.” Behind it all lies a threat from Tiger, the county seat’s criminal kingpin. Su Yuan sweeps through the market with modern marketing techniques while navigating both the legal and criminal worlds. From a gambler trampled into the mud, he steadily rises to become a business tycoon who controls the supply chain and owns a factory. With ruthless decisiveness, he also secures his place in the underworld.
His wife, Li Qiuhe, watches her husband transform, her wariness giving way to tenderness. The man who once beat her now risks his life in a storm to retrieve an order sheet blown away by the wind. He holds her calloused hand and tells her, “From now on, your hands are only for wearing gold bracelets.” He even saves the wrappers from all the sweet cakes he buys for their daughter, making good on his promise to “pluck the stars from the sky.”
When the plastic