Li Yu, a marketing director at a major internet company, died suddenly at his desk and transmigrated.
Other people who transmigrate into the Primordial World either are born with the destiny of a Sage or start with a Kun-Peng. He got the short end of the stick: he transmigrated as a frail Chaos Green Lotus, rooted at the edge of chaos, battered by wind and rain, and liable to be gobbled up as a snack by some passing giant beast at any moment.
Worse still, he discovered that this Primordial World was completely different from the novels he had read.
The Dragon-Han Tribulation had just ended. The laws were in disarray, and demonic energy was on the rise. The Three Pure Ones were still lost, Nuwa had yet to become a Sage, and the Wu and Yao clans fought every day. Weak creatures could barely keep themselves alive. The entire Primordial World was in chaos.
But Li Yu discovered something even more exciting: a [Heavenly Dao Concept Board] had appeared in his mind.
This wasn't a System, but an "internal forum" connected to the laws of the Heavenly Dao. He could post concepts there, and if the Heavenly Dao adopted them, he would receive merit in return. He could also watch posts made by the mighty figures and see them worrying sleeplessly about cultivation bottlenecks, where to establish their homes, and how to manage their disciples.
As an "expert in pain points" with eight years of marketing experience, Li Yu grinned.
He wouldn't cultivate immortality, prove the Dao, or compete with the Sages for a living.
What he would do was sell concepts in the Primordial World.
System novels shouldn't be set against a prehistoric world setting; it will seem out of place. Prehistoric world settings are too vast and difficult to write.