Orders are the evidence, and performance is the king. This book does not talk about chicken soup, only dry goods. The author of this book combined his more than 20 years of sales experience and pioneered the "Nine-Step Sales Method" to build a complete advanced sales system from three major parts: cognition and awareness, practice and strategy, and skills and literacy. The author puts forward innovative sales concepts such as "selling with heart" and "selling people", breaking down all aspects of sales, teaching sales skills step by step, point-to-point, and using real cases to help readers break the dilemma of closing deals and solve the professional dilemma of "kneeling down to ask for orders" in sales, so that sales can "stand up to close deals" and make the road to the top sales smooth.