Time Period: 2023 to 2026, spanning the post-pandemic economic recovery and set against the backdrop of the livestream e-commerce 3.0 era
Location: The story centers on Jiangcheng, a rising first-tier city, reaching across the Yangtze River Delta economic zone and extending to the Guangdong-Hong Kong-Macao Greater Bay Area and Southeast Asian markets
Background: Mobile internet has deeply permeated every aspect of society, short-video platforms have reshaped the business ecosystem, and the post-2000s generation has become the dominant consumer force.