Three years after the epidemic, many companies have been affected and find it difficult to survive.
The author of this book was able to enter a new industry and quickly create a new brand.
Within one year, it became the leading brand in the industry, with more than 700 offline chain stores and revenue of more than 200 million yuan.
What is the core mystery in this?
In the new consumption era, the secret of rapid brand success.
The author of this book has long-term observation and research on Xiaomi's strategy, and has a deep insight into the core secrets of brand success in the new consumption era.
From the new car-making forces Xpeng, Ideal, and Weilai, to Yuanqi Forest, Jiangxiaobai, and Xiaoguan Tea and beverage brands, to offline physical chains such as Aunt Qian, Youjian, and Luckin Coffee, laymen have subverted the experts one after another, and new brands have risen rapidly. They have all mastered the secret of success in the new consumption era, and they have all followed a set of methodologies for the rapid success of new brands.
Reader comments
The writing style of this book is very down-to-earth and the writing is simple and easy to understand. It feels like the author is chatting with you face to face. The book also shares many successful cases, which are quite inspiring. But I kind of hate the "loser" characters in the book. They always seem to be complaining instead of actively changing. But it also reminded me that I have to work hard to pursue the life I want and not become that person. Overall, this is a very practical book and worth reading.
A very meaningful book. When we experience similar situations, we will find that it has been mentioned in the book. I hope others can read it sooner.
The writing style of this book is very down-to-earth and the writing is simple and easy to understand. It feels like the author is chatting with you face to face. The book also shares many successful cases, which are quite inspiring. But I kind of hate the "loser" characters in the book. They always seem to be complaining instead of actively changing. But it also reminded me that I have to work hard to pursue the life I want and not become that person. Overall, this is a very practical book and worth reading.
A very meaningful book. When we experience similar situations, we will find that it has been mentioned in the book. I hope others can read it sooner.