Internet + Hotel: Strategic Transformation, Marketing Reform and Management Reconstruction of Traditional Hotels

The main content of this book includes part of the transformation, marketing and management, such as how traditional hotels use the "Internet" to achieve O2O transformation; how hotels use new media platform marketing; how to achieve innovative growth in hotel performance in the Internet era; learn from Dongcheng Hotel to create a "cloud hotel" service model in the "Internet" era; how hotels achieve "zero distance" interaction with customers, etc. This book also has specific chapters to discuss the reforms of some special hotel types (such as independent hotels, budget hotels, etc.).