There are only two words for deal, but it involves a lot of hard work and preparation. Only when customers, products, and salespeople themselves achieve a mutually beneficial balance can a transaction be achieved. Therefore, the underlying logic of the transaction is composed of customers, products, and sales personnel. When you understand the customer's underlying logic, you can understand the implications behind the customer's language, making communication no longer a barrier. Package the content of the underlying logic of the product and then deliver it to the customer. Once the customer fully understands the product, it becomes much easier to close the deal.
This book aims to pass on the concept of the underlying logic of transaction to every sales practitioner through a large number of practical cases, so that each sales practitioner can establish a unique sales plan based on the underlying logic, write his own rules for selling orders, and achieve success in his career.
Reader comments
I was particularly touched by the "know yourself and know your enemy" mentioned in this book. Just like when I used to go shopping for vegetables, the sellers would always keep saying how good their food was, but I was actually more concerned about whether the food was fresh or not. The book also says that products must match customer needs, which is really important. I think this book is very practical and will be of great help to salespeople.
I was particularly touched by the "know yourself and know your enemy" mentioned in this book. Just like when I used to go shopping for vegetables, the sellers would always keep saying how good their food was, but I was actually more concerned about whether the food was fresh or not. The book also says that products must match customer needs, which is really important. I think this book is very practical and will be of great help to salespeople.
Classic and highly inspiring.