·The store has little customer flow and no business, and the more I work, the more anxious I become; ·I want to use short videos and live broadcasts to attract traffic, but I don't know how to get started; ·I have been trying to figure it out for a long time, but there is no playback volume and no audience; ·I spend money to operate traffic, but there is no transaction conversion; ·I don't know how to shoot, edit, or write copy; ·The live broadcast is not popular, there are no fans, and there are no deals; ·You can find answers to many questions from books! This book will teach physical stores step by step how to use short videos and live broadcasts to achieve accurate traffic and efficient transactions. It provides a set of replicable and implementable short video and live broadcast strategies, 4 major steps, and 23 traffic operation points. It explains in detail the various strategies and differences of different platforms, and teaches you how to create a closed loop of conversion and conversion, attract more traffic, increase fan conversion, and detonate account popularity. The book also uses many typical cases to provide an in-depth analysis of various operating techniques for physical store traffic operations. It combines easy-to-understand theoretical knowledge with practical cases to help novices start from scratch and quickly grow into physical store merchants with professional skills and core competitiveness. Spend a small amount of money to achieve big results, making it easy for each store to do short-term and live broadcasting.
Reader comments
The cases in the book are very rich and the analysis is very thorough. I feel that the author understands physical stores quite well. Moreover, the writing style is very straightforward and easy to understand at a glance. Even some places were explained in too much detail, which made me a little impatient. But overall, it's still worth reading.
The structural hierarchy is clear and easy to understand. All useful information
The cases in the book are very rich and the analysis is very thorough. I feel that the author understands physical stores quite well. Moreover, the writing style is very straightforward and easy to understand at a glance. Even some places were explained in too much detail, which made me a little impatient. But overall, it's still worth reading.
The structural hierarchy is clear and easy to understand. All useful information