The Dark Sea World: My Survival Comes with a Shop

[Otherworld + pseudo-Lovecraftian + no female lead + character growth + slow burn + unconventional survival] After staying up night after night, Luo Bu drops dead and finds his soul in the body of another person with the same name in a parallel world. The very next day, he enters a game world. Luckily, his transmigration comes with a shop. It’s nice to have, though a little small. But no matter: as long as he keeps working hard, he can still thrive!!! “Hey, what’s going on? Why is this Radish topping the leaderboard again and again? Can’t somebody do something about him?” “He’s cheating! He’s definitely cheating! I’m reporting him!!!” “Why is he everywhere? Huh? I’m so sick of him!!!” “I hate radishes! That’s right, every kind of radish!!!” Luo Bu: “Cheating? How could I be? I just put in a lot more effort, and... a tiny bit of luck. Just a tiny bit!” If I can transmigrate, doesn’t that mean I’m lucky? P.S. The protagonist needs time and setbacks to grow. This isn’t a story told from an all-knowing perspective.