No one will ignore the power of public opinion, but what is public opinion? How is it produced? Are there any rules? Can it be predicted or even influenced?
For a long time, the study of public opinion has been the realm of dialogue among philosophers, but now it has been reduced to the sidelines of journalism and communication studies. The public's understanding of public opinion generally remains in the categories of public events and celebrity hot spots. "Weak Communication" breaks this limitation and expands the research horizon to the world of public opinion that coexists with the real world.
The author has been planning for twenty years and writing for four years, trying to build a complete system of the world of public opinion just like Newton summarizing the laws of motion in the physical world. The whole book consists of the weak principles of public opinion, the "Four Laws", the "Three Arguments and Three Laws" and a series of public opinion tools. It is rich in a large number of real cases from daily life, political campaigns, business promotions, social events, etc. Therefore, "Weak Communication" is not only a practical book for teaching communication techniques in interviews, public relations, negotiations, love and even husband and wife, but also a practical tool for handling public opinion crises and fighting public opinion wars. It is also a desk book for all media people, public figures and civil servants. With unique insights, meticulous exposition and complete system, it can be called the first "philosophy of the world of public opinion" in China.
I hope that everyone who changes their lives or gets out of trouble through public opinion can find their own answers from "Weak Communication".
